this'll be updated daily.

05.02.2007 | adidas | disasterproof
                   | category : art direction, writing, ui design, ia, conceptual development, flash design/development

disasterproof

probably my favorite thing I've done in a while. based on a fun advertising campaign I did as a student, it's more or less based on the fact that adidas are the most durable shoe I've ever worn. the site is basically a bunch of interactive games to fool with graphics and interact with their shoes. more adidas to come tomorrow.
this work is independent and not commissioned by adidas.







05.07.2007 | the intelligence group | cassandra report
                   | category : art direction

vital stats


vital stats


vital stats









04.19.2007 | the intelligence group | trend school signage
                   | category : art direction

trendstore

this was designed for LA's trendschool, it used to be cooler, but now it's still pretty cool.







03.03.2007 | philip morris usa | 360
                   | category : art direction, ui design, ia, conceptual development

PMUSA

a fun idea for an interaction design for pmusa. they didn't go with this one. the idea was to be able to move through a space, meet their people, see what they do; a holistic approach to pmusa.

PMUSA

this is what happens if you click on one of the content level buttons at the bottom...

PMUSA

this is what happens if you click on "meet the people" from the first pane, you go through the window to the field where you can talk to the people...

PMUSA

then if you click on one of the people, they start jabbering at you...







03.05.2007 | philip morris usa | 360
                   | category : art direction, ui design, ia, conceptual development

PMUSA

this was another approach, a little bit less crazy. you click on the people (who get larger as you roll over them) then you can read all about the people that make up the company.

PMUSA

this is what it looks like after you click on one of the people, or if you click on the little pane in the bottom of the first page...







01.25.2007 | victoria's secret | the art of giftology
                   | category : art direction, research, writing, ui design, ia, conceptual development

giftology

this was a concept for VS that essentially involved the models acting as gift advisors, this was the "giftology department" that we came up with or something like that, each of the little speech bubbles led to different holiday games, giftfinders, et cetera, designed to help the shopper find the perfect gift. this was a fun project, as I could justify hanging around on lingere websites at work, but also I got to work on every part of this campaign from research to concepting and execution.







01.20.2007 | cnn.com | where the story comes to life | category : art direction, research, writing - trade


cnn truck

though I did research for cnn, it wasn't for this campaign (the art direction was). they told me to make a truck carrying cnns, so I did. it went over very well with all parties involved.

cnn truck

here's another execution (this one was a bit rushed).







01.10.2007 | justin j byrne | backward
                   | category : art direction, writing

backward

this was a little self promo book I did back in january. I don't know if I like it anymore, but it's still got some decent stuff in it.
backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward


backward

you can download the PDF here.







01.08.2007 | avenue a | razorfish | internal signage
                   | category : art direction, writing

crank call station

my first day at razorfish they asked me to make some signs for an upcoming party. they liked them so much they left them up for three weeks.

large


McDonalds




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